So, BMW Boomers

In what can only be judged as a rather knee jerk response to criticism of the design of the new BMW iX, which to be fair does somewhat resemble a cross between a SSangyong and a startled Beaver, BMW's social media team, probably most of whom don't actually drive cars, chose to place the blame for the design reception purely at the feet of it's primary customer base, the 'boomers'. So, BMW asked, "Boomer, what's your reason not to change". Well we would imagine if the design of the iX wasn't enough to make their customers change, the rather self righteous treatment of them should seal the deal, changing right into a competitors product.