Privacy Policy

At the University of Hindsight, we are committed to respecting your privacy. We will only use customer information honestly and only so that we can provide a better experience for you, either:


Directly - for example by using data about what products you've looked at in the past to show you more products we think you'll like in the future through advertising which may be run on other sites (for example by google or facebook), 



Indirectly - like judging the performance of our website and which pages are looked at, so that we can constantly improve it for a better experience for all our customers.


We will keep your information safe, never misuse it, and never pass it on to other companies. This privacy policy explains how we collect and use personal information. We recommend you read it in full before using this website or submitting any personal information - that way you know exactly what we'll be doing with the information you give us.

Payment Security

When you place orders or access account information, this is processed for us by the web hosting company Wix on which this website is hosted, we do not see, store or access your payment details at all.

The Wix Stores checkout process is secured by HTTPS / TLS encryption, this is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and secure. TLS is the industry standard and is used by millions of websites in the protection of their online transactions with their customers. 

Wix Payments is also compliant with PCI DSS (Payment Card Industry Data Security Standards). This is the highest information security standard for organizations or companies that accept credit card payments. This standard provides protection of the privacy and confidentiality of the card's data used to complete the online transaction. 

PCI Compliance helps to create a secure environment by improving the quality of the cardholder data in order to reduce the rate of credit card fraud cases. In addition, it ensures that the data for each payment is stored securely in a tamper-proof manner.  

Distribution of Information

We may share information with governmental agencies or private companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; (2) trying to protect against or prevent actual or potential fraud or unauthorised transactions; or, (3) investigating fraud which has already taken place. We will not provide your information to any other company or organisation for marketing purposes.


What type of data do we collect?

The data we collect on our site may be both personal and non-personal.

Personal data, such as your name, postal addresses, email address, phone number and purchase history will be stored when you place an order or submit your data to use (for example using purchasing items from the store, or using a web-form to contact us, or a newsletter sign-up form).

Non-personal data relates to website performance, marketing and generic tracking and is used for the ongoing function of the website, data analytics and may include third-party plugins such as Google or Facebook. This information may include your IP address, the operating system of your computer, the browser you use, etc but does not personally identify you.

Why do we collect your data?

We only collect personal data to be able to complete any transaction that you undertake on our website. We only collect non-personal data to help the website function correctly and provide us with generic information on our visitors.

How we use your data

Personal data is used only to allow us to complete the transaction, or provide you with a service you have requested. Non-personal data is used to monitor the performance of the website, and may be used by third parties such as Google and Facebooks to tailor adverts on other websites, based on your interaction with our website. 

We will never share or sell personally identifiable information to any other business other than those directly involved in providing the service to you (for example couriers).

Third Parties 

Third parties we work with will have their own privacy policies and terms and conditions. We have no control over these, and they may change over time. We will endeavour to monitor any such changes, however, and terminate our use of their services, should we deem their privacy policy to be in conflict with our own or in any way a threat to your privacy.

These may include:

  • Facebook - We never share your personal information with Facebook, but your information may be used to profile you against your Facebook account. This in turn allows us to serve you with relevant advertising on Facebook based on your browsing and purchase history.

  • Google - We do not share your personal information with Google, but your information may be used to profile you against your existing Google account. This in turn allows us to serve you with relevant advertising on Google’s sites based on your browsing and purchase history.

  • To complete your online transactions, we may need to send the required details to our partners for production or fulfillment. This will only include information necessary to complete the transaction, for example, Name, Address, Phone Number, Email Address

Opting out of marketing

We will comply with GDPR requirements including opt-in and out of marketing materials. We will never contact you for marketing purposes without your express permission. 

For other types of contact, we will always offer the opportunity to opt-out of marketing activities such as email newsletters and will not pass your data on to third-party companies, such as the ability to unsubscribe from an email list.

Data protection rights

Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request correction of any information you believe is inaccurate. 

The right to erasure – You have the right to request thr erasur of your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at

Leaving This Website

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



From time to time these practices may change, usually when we introduce new technology to further enhance your shopping experience or our site performance but any changes will be listed below this 'Additions' section and will only be applied moving forwards.